Why do so many businesses and clubs choose a softshell?
Softshell sits somewhere between a fleece and a rain jacket. The outside is a densely woven, slightly stretchy fabric with a water-repellent finish; the inside is usually a soft, brushed fleece layer. Many models also have a membrane in between that blocks wind but lets body heat and moisture escape. So you get one jacket you can wear from spring right through to late autumn, without breaking a sweat in it.
That's what makes a printed softshell so popular as workwear for people who spend a lot of time outdoors and on the move: installers, driving instructors, gardeners, coaches and stewards. Twitter Netherlands had us print softshells for their team; sports clubs also often choose a softshell with a logo as a coach's jacket.